Shichi-Go-San is a traditional Japanese celebration marking a child's healthy growth at ages 3, 5, and 7.

For those wondering "What actually happens at Shichi-Go-San?" or "What should parents wear?", here's a simple guide to the day's schedule and attire.

What Happens on the Day

Shichi-Go-San typically follows a schedule like this.

1. Getting dressed in kimono
The child changes into kimono and has their hair styled.

2. Visiting the shrine
The family visits a shrine or temple to give thanks for the child's growth so far and pray for continued good health.

3. Receiving a blessing
Families who wish to can receive a blessing (goukitou) at the shrine. Some shrines require a reservation, so it's worth checking in advance.

4. Taking commemorative photos
In addition to solo photos of the child, we recommend taking family photos together too.

5. A family meal
Many families celebrate with a meal together after the shrine visit and photos.

What Should Parents Wear?

Since the child wears kimono for Shichi-Go-San, parents dressing appropriately too helps create a more cohesive family photo.

For mothers, we recommend a houmongi kimono.

Choosing a calm color and elegant pattern complements the child's kimono while still adding a touch of elegance.

Of course, a dress or suit is also perfectly fine.

For fathers, a formal suit is the standard choice.

Coordinating colors and mood as a family creates a more unified look in photos.

When Is Shichi-Go-San Held?

Shichi-Go-San is traditionally held around November 15th.

That said, it doesn't have to be on November 15th exactly.

More families are choosing a convenient day in October or November, or shifting the timing to avoid crowds.

Shichi-Go-San Kimono in Harajuku, Omotesando & Shibuya

Shichi-Go-San is a special day for the whole family to celebrate a child's growth together.

Beyond the child's kimono, we also recommend preparing the mother's houmongi and hair styling to create beautiful memories as a family.

If you're looking for Shichi-Go-San kimono rental or hair styling in Harajuku, Omotesando, or Shibuya, please feel free to consult with us about a style that suits your family.